Monday, July 12th 2010
Ever since one can remember. Coca-cola has been a part of our lives. The media has been able to create a good image of Coca-cola by promoting it on the basis of family and friendship. By pairing it with these two elements, they create a fun and happy image to the brand and their other products.
When speaking of media we talk about TV, ads and usually anything that really shows the product to the consumer. In TV commercials Coca-Cola is shown as being fresh, cool and bringing happiness. These things appeal to the customer and help on developing Coca-cola’s image.
Ads usually show the bottle of coke being enjoyed by a group of people, either friends or family and really make the consumer relate to the situations being portrayed. By doing this, the consumer relates the scene or situation to the product, making an image for the product once again. This image is that of enjoying and sharing something special with those we love, in this case that “something is Coca-cola.
So, in conclusion the media shows the consumer what he or she can relate to in order to create an image for the product being sold. In this way, the consumer can somewhat relate to the product being sold and can be attracted to it. Coca-cola, throughout the years, has been successful at portraying a good and happy image and that explains their success. Consumers have embraced Coca-cola into a part of their lives, making Coca-cola a part of the family.
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