Monday, July 5th 2010
In this Colgate commercial, CSI protagonist is used in order to advertise the Colgate toothpaste. She is advertising “max fresh”; this is appealing to the viewer not only because it’s a person that is known to the public and is famous but also because of her outstanding beauty. It appeals as if she was analyzing the crystals in the toothpaste; as she spoke about this making the viewer think about the actual TV series. So, in fact she is not only advertising Colgate but also herself in the show that made her a star. Therefore, this commercial is successful when appealing to the customer since it pulls the viewer I while making him/her feel part of what they are viewing. Its memorable because the actress used is known to the viewer already and its easy to think about it. Whenever one sees Colgate, one will think of her and vise versa.
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